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SMALL BACKYARD FARMERS ADD BIG TASTE TO ORYX DESERT SALT

16/08/2023
Small Backyard Farmers Add Big Taste to Oryx Desert Salt

Oryx Desert Salt is delighted to announce the launch of their brand new flavoured salt: Oryx Chilli Salt. The new flavour comes as a result of their exciting collaboration with Backyard Farms (BYF), a local, social-upliftment enterprise.  BYF has created an innovative supply-chain business model, sourcing chillies from township-based, home and community gardeners, grown exclusively for Backyard Farm food products.

Oryx Chilli Salt is a full-flavoured salt that now adds a spark of chilli-fire warmth to any meal. Chilli-flakes make up 20% of the volume of each grinder, so you can look forward to an umami burst of chilli-heat with every grind.

Backyard Farms

UPLIFTING LIVES. UPLIFTING FLAVOUR

Dom Johnson-Allen is the passionate driver behind the BYF initiative, and saw the opportunity while he was operating an emergency feeding scheme during the pandemic.

In consultation with women of the community he worked with, Backyard Farms was formed to create meaningful work and a modest income for 30-plus micro-farmers in Cape Town’s informal settlements.

Drawing on his many years of experience working in the food industry and running a variety of entrepreneurial ventures, Dom has created a range of Backyard Farms table and cook-in sauces. 

The micro-farmers grow chillies, fresh herbs and other veggies, which are bought by Backyard Farms to create their sauce range.  BYF markets and sells their products to retailers country-wide. Their award-winning flavourful sauces are made using an innovative blend of dried, smoked and fresh chillies infused in rooibos tea.

Backyard Farms - Dom Johnson-Allen

Oryx Chilli Salt is the newest addition to Oryx Desert Salt’s growing range of gourmet, flavoured salts: Oryx Smoked Salt, Oryx Wine Salt and Oryx BBQ Salt. In September 2023, Oryx BBQ and Oryx Fine Saltwill bere-launching in bio-degradable, plastic-free, cylindrical shakers. Also, look out for our forthcoming Oryx Citrus Salt.

Find Oryx Chilli Salt at your favourite local deli. If you can’t find it on the shelves, please ask for it. You’ll be hooked as soon as you try it!

Spot the iconic Oryx horns on restaurant tables and in retail stores nationwide. South African customers can find Oryx Desert Salt in premium Woolworths stores, Cape Union Mart, Pick ‘n Pay, Food Lovers Market, Dischem and Spar as well as most health shops and deli’s countrywide.

Also available in Whole Foods Market stores in the USA, Namibia, Qatar, Saudi Arabia, Kuwait, Bahrain, Germany, UK, Taiwan, Nigeria and launching in Australia next.
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