OUR AI STATEMENT – Oryx Desert Salt

OUR AI STATEMENT

Why & How Oryx Desert Salt uses AI

Naturally organic

We made a video of an oryx walking into a Wholefoods store to draw attention to the fact that Oryx desert salt was on promotion country-wide in Whole Foods Market stores in the USA. We couldn’t have achieved that budget-wise without AI. It was fun and playful, we drew a lot of positive responses and everyone knew it was made using AI.

However, we don’t think AI should ever replace human leadership. Our position is that everything we do with AI is human-led. It’s human expertise, knowledge and experience that are the true drivers of our business. In the end, it’s human accountability that takes full responsibility for what we produce. Wherever we choose to use AI, it will be verified, guided and approved by real people.

We may use AI when creating some content and we’ll be transparent about that. However, you might be interested to know that all our blogs are entirely human-written.

We value earth-honouring and regenerative practices, so we’re keeping track of developments in data-centre building and natural resource usage. We recognise that the world of AI is volatile and ever-changing. We’re adopting an attitude of prudent caution for how AI can help us run a better, more efficient business. As with AI, you can expect our AI statement to change over time.

Essential for the life you want to live

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ESSENTIAL FOR THE LIFE YOU WANT TO LIVE

Mineral-rich flavour enhancing your vitality

Pure desert salt from a unique ancient salt deposit in the pristine Kalahari, Southern Africa.

Unprocessed. Unpolluted. Uncompromised.

Naturally organic, sun-dried, clean and unrefined. A sustainable, underground salt lake-free from pharmaceutical & industrial contamination and micro-plastics.

Full-flavoured Madagascan pepper

Hand-harvested, vibrant, fresh, grown without chemicals, and the perfect complement to our mineral-rich desert salt.

Refillable.
Reusable.
Real value.

#RefillNotLandfill

Long-lasting ceramic mechanism - no plastic grinding into your food and cost effective

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100% PURE, CRYSTAL-WHITE,
NATURAL DESERT SALT

Partner Collaborations

Just as it existed when traded ounce for ounce for gold eight thousand years ago. We add nothing and we take nothing away.

As an owner-managed brand (OMB), Oryx Desert Salt appreciates and supports other OMBs by actively promoting local brands. It’s part of our philosophy that understands we don’t operate in isolation. We enjoy collaborating with other like-minded brands because we’re all on the same journey; helping to create a better world through what we produce and the ecologically-aligned way we produce it

SUNDRIED, UNREFINED,
NO ADDITIVES

As nature intended – no additives, no anti-clumping agents, no preservatives. Dried by the hot African desert sun. Unrefined and unprocessed. The underground brine lake is 100% saturated, so it takes only 4 weeks for the salt to crystalise in our main harvest season in summer when the temperatures reach up to 47o.

The underground streams converge and replenish an ancient underground lake of 55 million tons from which the salt water is pumped, laid on the pan under the hot Kalahari sun and sun-dried. This process lives in harmony with the natural rainfall and the surrounding environment. We only extract what nature provides.

SUSTAINABLE & RENEWABLE

The ancient Dwyka rock formations, through which the underground streams flow, are geo-scientifically tested to be 250-300 million years old. The 50km2 salt pan is situated in the Kalahari Desert of 900,000km2, inside the Kalahari Basin which spans an area of 2.5 million km². 50km’s south of Botswana and +-250km north of Upington. A remote, pristine and beautiful area. The name KALAHARI is derived from the Tswana word Kgalagadi, meaning ‘the great thirst’.

Ancient Pristine Source

Oryx Desert Salt has a unique and exceptional taste, which enhances and enriches the flavour of your food. Chefs from around the world taste the difference. “No dish at Restaurant is complete without a pinch of Oryx Desert Salt.” – Jan Hendrik – South Africa’s first Michelin-star chef “ORYX desert salt is a great food salt. I use it as a salt on a day to day basis, as well as a finishing salt. The salt is everything I look for when it comes to flavour.” – Craig Cormack, SALT restaurant, Waterford Wine Estate, Somerset West.

LOVED BY INTERNATIONAL CHEFS

The success of our business is built on strong partnerships and suppliers. We believe in impact sourcing; supporting small, often women-owned businesses, suppliers who engage in community upliftment such as Backyard farms who supply our chillies and independent co-operative farmers who produce our Madagascan pepper. We also build collaborative relationships with chefs and cooking schools. We give back through contributing to Kalahari First Nation Khomani San and Mier communities via the Kgalagadi Transfrontier Park and Project Biome, a regenerative, Earth-rewilding program.

GIVING BACK

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