Oryx Desert Salt expands the salt category as interest grows in unrefined and traceable sources

The market opportunity Samantha Skyring identified

The global salt aisle has been a remarkably static place for decades, and if you’ve walked through one recently, you’ve seen the same familiar trio: bright white table salt on one shelf, sea salt in its many grinders and flakes on another, and the rose-coloured glow of Himalayan pink salt holding the wellness corner. That triangle has shaped consumer expectations for a long time, leaving relatively little room for other varieties.

Some shoppers are now paying closer attention to labels, product origins, and processing methods. Oryx Desert Salt is positioned within this market as an unrefined desert salt harvested in the Kalahari Desert of Southern Africa. The company was founded by Samantha Skyring.

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