Our Press Release in Business Insider

Oryx Desert Salt Marks Five Years at Whole Foods Market as Desert Salt Emerges in American Grocery

Cape Town, South Africa, September 1st, 2026, FinanceWire

The South African brand founded by Samantha Skyring now reaches roughly 485 Whole Foods Market stores, 230 World Market locations, and travelers on JetBlue and Amtrak, built on a salt source certified microplastic-free at the source.

Oryx Desert Salt, the South African company behind the desert salt category, today marks five years since Whole Foods Market took the brand national in the United States, a milestone that has seen the brand grow from a hand-packed startup into a presence in roughly 485 Whole Foods stores, about 230 World Market locations, and onboard service for JetBlue and Amtrak at a volume of approximately 150,000 individual sachets per month.

Read the full press release here.